In 2013, when the journey began, we couldn’t have predicted how much impact we would have achieved in such a short while, but like every epic story, ours was a simple beginning. Our Founder, Maged Fawzi, identified a market gap in the luxury home service experience in Dubai, Abu Dhabi and the UAE. With his vast experience in the Home Furnishing Retail Industry spanning for almost 2 decades with top brands and across different countries, the journey to achieving his audacious dream of introducing and providing luxury hotel beds to every home in the UAE was born. This dream has morphed over the years into a high-end brand that is synonymous with luxury.
Redwood Retail Furnishing LLC was the start of the first luxury bedding boutique in Dubai. We started out with MEROË-The Bed Boutique by exploring and seeking for the best high-end bed custom-making factories, textiles, fabrics and exceptional bedding sources while rendering exceptional customer service, and top notch quality. The different crests and falls over the years have culminated into the market growth and beautiful homes we’ve helped create till date. MEROË has now become a one-stop haven for quality customized headboards, bedroom essentials, bed and bath linens, deco cushions, medical mattresses, bedroom furniture and home fragrances in Dubai, Abu Dhabi and the UAE.
To create a wholesome experience and meet a growing need of the UAE market, another Redwood brand, White & Velvet was created end of 2019 with the sole purpose of lighting up homes in a luxurious and glamorous way. Our goal is to adequately serve unique and individual tastes with meticulously chosen high-end pieces, luxury chandeliers, table lamps, accent chairs, tables, consoles and home accessories that help to create harmony and class in any space. We are known for handpicked products, enduring designs that complement a vast range of décor and defy traditions without sacrificing beauty. The second branch of White & Velvet opened in Al Forsan Central Mall - Abu Dhabi in May 2023.
We unveiled our newest brand called “The Fabric Studio”. It is a one-of-a-kind concept store that would cater to your customized curtains and sofa store needs in the Dubai, Abu Dhabi and the UAE in 2021. So now you will have all you need to design your space in one place with all our three stores lined up side-by-side on the same street. We exist to offer a holistic shopping experience, so when you think of a one-stop brand for retail home luxury furnishing in Dubai, Abu Dhabi and the UAE, think Redwood.
Presently, Redwood Retail Furnishing LLC has become a significant player in the home furnishing market in Dubai, Abu Dhabi and the UAE with three brands; providing homes with luxury hotel bedroom solutions, high-end lights and accessories, beautiful bespoke sofas and curtains, to give an edge to any corner in your home.
However, this is only the beginning. Our vision is to expand the footprint of the current Redwood brands across the UAE and GCC while creating new concepts, premium service offerings and expanding our brand portfolio to cater to our customer’s needs in the home furnishing category. This is our pledge to you.
Redwood Retail Furnishing LLC is a retail home furnishing company known for detailed designs, high-end quality materials, and premium customer satisfaction. We curate luxurious beds, lighting solutions and accessories for bespoke spaces. Our mission is to help create luxurious spaces and redefine the retail home luxury shopping experience across the UAE and GCC.